Thursday, September 4, 2008

Great Ways to Market Your Business Online

The internet has changed how things are marketed. More people can be reached through the internet. Now don’t stop your direct mail and word of mouth campaigns because those are still good ways to get the word out about your business. However, the internet is a good addition to any marketing plan. Here are four simple ways to get the word out on the internet.

1. Create a simple web site. Use your web site to give pertinent information about your business. Then, place your web site url on all your marketing material and drive people to your web site.

2. Do some blogging. Write some interesting, conversational articles about your business and your industry. It will go a long way to creating buzz and creditability.

3. Try podcasting. Putting a voice to your business goes further than written material. It creates relationships without meeting face to face. It also gives you an opportunity to be creative and gain the attention of industry leaders and experts.

4. Don’t overlook YouTube. This is not the time to do a cheesy infomercial. Create an interesting how- to video and then lead them to your web site for more information.

Try one or all of these tips and see an increase of business in the coming months. If you have products or services that you believe the world should know about, don’t wait, get online and start sharing with the world.

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